Police leaders at all levels are required to provide feedback to support improvement, address concerns and manage negative performance issues. This is particularly the case for supervisors and managers at the rank of Sergeant, Inspector, and Chief Inspector. Giving feedback is an expectation for these police leadership roles, so your behaviour will naturally be assessed as part of your promotion selection process.
โPeople will forget what you said, people will forget what you did, but they will never forget how you made them feel.โ – Maya Angelou
โWe Take Ownershipโ

โI give constructive and accurate feedback.โ – CVF behaviour, College of Policing
Feedback is an essential part of theย College of Policingโs Competency & Values Frameworkย used in police promotion processes throughout the UK. This is a clear part of theย CVF value, โTransparencyโ.ย Feedback is also however integral to theย CVF competency, โWe Take Ownershipโ.
In your Sergeant, Inspector and Chief Inspector promotion board, youโll likely be expected to demonstrate these behaviours atย Level 2; this means not only responding to feedback positively as part ofย your own CPD, but also able to provide constructive feedback to others.

Stop Serving Shi**y Sandwiches!

โFeedback is the breakfast of champions.โ – Ken Blanchard
Feedback is colloquially (and rather crudely!) described by police officers and the public alike as a โs**t sandwichโ. It is commonly prescribed as one way to โconstructivelyโ provide feedback to improve something negative. There is a widespread misconception that two slices of stale bread can somehow โsandwichโ and soften the blow of providing difficult or corrective feedback. I use the term โstaleโ, because the s**t sandwich is a well-known,ย clichรฉd,ย and inauthentic feedback method.
Hereโs how it goes when an aspect of an individualโs performance needs to be addressed. To avoid being too direct, you start with something positive (a slice of โtastyโ bread). The negative aspects are then delivered. In order to finish โon a highโ, another piece of stale bread conveys a positive aspect of the individualโs performance, to complete the sandwich.
On a very simple level, it might look or sound something like this:
โYouโre starting to settle in well with the team on this section, well done. Your file preparation needs some improvement, you missed some evidential criteria from the last file you submitted. Your recent arrest of A. Nother for burglary was a good piece of proactive work though.โ
There are criticisms to this model of feedback, one being that people see can straight through it. Although commonly used, this approach to giving feedback is often misused for a number of reasons:
- Itโs the lazy option, a timid approach. Delivering negative feedback as part of communicating and reinforcing standards often requiresย courageย and focus upon specific behaviour or conduct.
- Feedback can be delivered more supportively and effectively.ย Nobody likes s**t sandwichesย or supervisors who have only this option in their leadership toolkit. Those with higher levels ofย emotional awarenessย are far better equipped to seek and deliver both positive and negative feedback.ย ย
- Itโs a clichรฉd approach, most recipients know exactly what youโre doing and can smell it a mile off! No matter how well-intentioned the positive aspects may be, people tend to focus on the negative issue, reducing or diluting the impact of any positives.
Unfortunately, the s**t sandwich remains on the menu at many police stations around the country. Why not choose to stop serving s**t to your colleagues, regardless of how it is disguised or packaged? Instead, letโs explore some alternative options from the Chefโs specials board and more wholesome food for thoughtโฆ
Time to BEEF Up Your Feedback…

โCatch someone doing something right and let them know you clocked it.โ – Kenneth Blanchard.
A more effective alternative to provide feedback isย BEEF, a simpleย mnemonic to help you structure and deliver information.
Behaviour:ย Describe and summarise what the person has done.
Example: Provide a specific instance of when this happened.
Effect:ย State clearly the effect it had on people or its result/outcome.
Future:ย Advise what needs to happen or change from now.
This is a more flexible approach to delivering accurate feedback for all kinds of situations, positive or negative. Importantly in the context of police promotion, it is a great way to demonstrate yourย self-awareness,ย care and concern aroundย developing others.ย
By emphasising the behaviour in question and what needs to change, it keeps the focus clear cut, without the recipient feeling itโs personal. The focus is on improvement.
To sustain balance for your teams, the ratio of positive and negative feedback is also worth thinking about.ย Negativity bias means that bad/negative information is more powerful to the human brain than good/positive things by approximately 5:1. This means โbalanceโ might be seen by providing five pieces of positive feedback to your team against every area requiringย ย improvement. How often does that happen?
Unlike the sh**t sandwich, which emphasises weaknesses, the BEEF model equipsย emotionally awareย supervisors to provideย strengths-basedย feedback too. Evidence in organisations and sports alike shows that people are more engaged and excel whenย working to their strengths.

Fuel for the Soul: Perfume

โRecognition and praise are high octane food for the soul.โ – Bruna Martinuzzi
Why not provide praise or recognition on its own? Just the perfume. Not diluted or contaminated with anything else. Praise and recognition areย powerful human motivators and cost nothing. In aย compelling article on praise, Bruna Martinuzzi outlines how employees consistently rank genuine โappreciation for work well doneโ over โgood wagesโ. Satisfaction with the job, colleagues and line managers are cited far more frequently inย exit interviewsย thanย salary,ย as reasons for leaving an organisation.
Leaders can buildย trustย andย motivationย by providing this โhigh octane fuel for the soulโ. This is particularly relevant today, when workplaces are increasingly occupied by โmillennialsโ and โGeneration Zโ, who tend to seek more regular feedback than their โBaby Boomerโ and โGeneration Xโ counterparts. Consider the following Simon Sinek discussion on millennials in the workplace for example…
Martinuzzi provides some pointers on giving meaningful praise, including:
- Praise has a โbest beforeโ date.ย Well-meaning managers often donโt find time for this. You must move it up the โto-doโ list, donโt delay it untilย itโs PDR time.
- Think about your language to make your words more impactful. โThis was pure geniusโ or โI would have missed this if you hadnโt picked it upโ is more memorable than a bland, โWell doneโ.
- Deliver praise or recognition, then leave. Do not mix it with other matters, this has a watering-down effect.
Hereโs an example from one of myย manyย successful customers,ย Louise,ย who kindly gave me some beefed-up, fuel for the soul, having recently passed her promotion board:
- Behaviour: I just wanted to let you know that I have successfully passed my Sergeant’s Board.
- Example: I purchased your extremely helpful toolkits and listened to every podcast and watched each YouTube video you have provided.
- Effect: I can’t thank you enough, as I really felt it helped me get into the right mindset and get me through the process.
- Future: Thank you again, I’ll be in touch in a couple of years when I’m ready to face the Inspector’s Board!
An important aspect to consider when you aim to provide feedback as part of your leadership responsibilities is your intention. What is your intention when you deliver feedback? Be clear about this from the start. Here are some questions to support and provoke your thinking:
- What do you want to happen?ย
- How do you want the recipient to feel?ย
- How do you currently seek and deliver feedback?ย
- What might you do to improve on this?
Consider also the following Chinese proverb:
โPerfume always clings to the hand that gives roses.โ
What do you want clinging to your hand? Iโd certainly rather be smelling of the roses, than the manure!
Itโs not just feedback where you can use this BEEF model in your professional interactions either. Hereโs a final thought on where else you might choose to use it…
Sorry Seems to Be the Hardest Word…

I began this meaty blog with how the art of giving feedback can be key to demonstrating CVF behaviours, such as โtaking ownershipโ or โtransparencyโ. It can also form part of the CVFย โWe Are Emotionally Awareโ competency. In particular, you could also use this mnemonic for aย beefed-up, heartfelt apology.
Making mistakes or upsetting people is a normal part of life and work. Sometimes, or for some people, it can be hard to find the right words to make amends and sincerely apologise. Sure, a โcake fineโ works for some straightforward bloopers. However, interpersonal gaffes, particularly those affecting team dynamics, may need a little more. Youโll need to demonstrate your more compassionate leadership capabilities, beyond the Krispy Kreme errand.
Consider a little โicing on the cake fineโ, demonstrating both yourย emotional awarenessย andย taking ownershipย when youโve made a mistake…
- Behaviour: Briefly summarise what you did.
- Example: Provide a specific instance of what in particular you got wrong.
- Effect: Recognise the effect your behaviour and actions had on others. Apologise for that.
- Future: What would you do differently in future?
You might not need such a model and you may be entirely comfortable when โfessing upโ if youโve done something wrong. You might be an expert in clearing the air and moving on with delivering great policing. However, you might also find this useful food for thought as an option for your future interactions. Either way, you will earn greater respect among your team as they observe you recognising and accounting for your actions (rather than just bullishly charging on, whilst the elephant is still in the room!).
Iโve suggested how you can use this BEEF mnemonic for giving praise and making a sincere apology. You might instead come up with your own, better, and bovine-free way of doing things. Adjustingย your leadership styleย is part of yourย ongoing leadership CPD, and means youโll become a stronger andย more authentic police leaderย as a result.ย
I hope youโve found this blog helpful, and I look forward to serving up another in due course.
Kind Regards, Steve
Want to go further right now? Hit the ground runningย with your promotion preparation. Get your personalย digital promotion toolkit, and/or myย Police Promotion Masterclass. You can also contact me to arrangeย personal coaching support. If you first want to explore completely free content, I have a collection ofย videos,ย eGuides,ย a podcast.
