Policing has a culture problem when it comes to Continuous Professional Development. Many people ignore the CONTINUOUS bit and there doesnโt appear to be a โlearning cultureโ in place.
Instead, CPD is mostly seen as a chore, something to do perhaps when you have to, or are told to. When people do take the initiative; they do so sporadically, such as only for upcoming promotion board opportunities.
In this blog Iโll explore this unfortunate aspect of policing culture and how to overcome it, giving you the best chance of success both for promotion AND your ongoing leadership career. I expand on many of these points too in my latest epic and free podcast, linked below.

What is CPD and Why is CPD Important?
โWhen you stop learning, you start dying.โ – Albert Einstein
First off, what exactly is CPD? Put simply, CPD stands for Continuous Professional (and Personal) Development. The best and most simple definition I can give you of what CPD entails is as follows:
โCPD is a lifelong learning practice, encompassing a range of regular activities contributing to both personal and professional growth, ensuring ongoing competence and relevance in oneโs field.โ
Note some key words here: Lifelong. Regular. Learning. Relevance. Competence.
So why is CPD so important?
Is it true that โwhen you stop learning, you start dying?โ. Consider this, many who do little after retiring from the police (and other professions for that matter) die sooner than those who keep on doing something or retire later. Itโs called the โhealthy worker effectโ.
But aside from benefits to your health and cognitive capabilities, CPD โsuddenlyโ becomes critically important when seeking to progress your career. Consider for example in your police promotion interview being faced with a simple โrear-facingโ question like this one:
โWhat have you done to develop yourself or others in the last 12 months?โ
Indeed in many industries, CPD is an essential component of the profession. Healthcare professionals, social workers, solicitors, accountants, vets, and engineers are just some of the sectors in which CPD is mandated to remain accredited to do the job. Some specialist aspects of policing (e.g. Firearms) also have mandatory CPD elements.
The College of Policing (under its โprofessionalisationโ agenda) and the Police Foundation have floated the idea to create such a โlicence to practiceโ in policing, including associated โmembership feesโ to officers. Such notions have been robustly resisted by the Federation and cops themselves, with added scepticism such a scheme should be operated by the College, an organisation with a poor reputation among most cops.
In a ‘fundamental review’ (of itself, so not independent), the College accepted it is not currently seen as a credible voice, nor is it recognised as a centre of expertise.
โWe are seen as too remote and as serving only policing leaders and academics.โ – College of Policing
This stark feedback caused the College to publish an ambitious new vision as a 4 year remedy. In terms of supporting CPD, the College Review states: โWe will ensure world class learning and development across police forces.โ
A Culture of Sporadic Professional Development

โThe value of continuing professional development (CPD) is not recognised, nor is the need to develop leadership skills at all levels of the service.โ – Fundamental Review of the College of Policing
As it stands, too many people at all ranks and grades in policing see CPD as a chore, if they do it at all. It may be a more accurate description to say the reality is a culture of Sporadic Professional Development (SPD), not continuous.
Consider some of the following common scenarios. Any sound familiar?
- โUrgh, Iโve got to do XYZ training next week, whatโs the point?โ
- โItโs PDR time, I guess I best take a glance at the CVF and review what Iโve been doing the past year.โ
- โItโs PDR time, I hope my manager has kept track of my good evidence.โ
- โI failed my promotion board, Iโll work on my leadership skills again once next yearโs process is announced.โ
- โI passed my board, hopefully now I can just get on with the job and stop learning about leadership, policing issues and the CVF.โ
- โIโve got a promotion board coming up, now Iโve got to familiarise myself with what that CVF stuff is all about!โ
- โIโm happy doing the job, I know it well, I donโt need to learn anything new, why donโt they just promote me?โ
Aside from views about the relevance of materials and training provided, the College of Policing and forces themselves clearly have a challenge on their hands. The College even acknowledge…
โThere is a lack of CPD in policing, with deep rooted cultural issues causing it to be deprioritised and over bureaucratised. Development is seen as an abstraction of a resource, not an investment in future capability.โ
Previous academic findings allude to a โspoon-fedโ culture in policing, whereby if CPD is required, the clear expectation is it will or should be provided by the organisation. The world famous management and leadership guru Peter Drucker shared his view on this issue:
โDevelopment is always self-development. Nothing could be more absurd than for an enterprise to assume responsibility for the development of an individual. The responsibility rests with the individualโs abilities and efforts.โ
The sporadic approach is very obvious when it comes to police promotion processes. Most people try to kick start their engines with a cough and splutter only on the announcement of a clear deadline. Meanwhile, theyโve already been lapped several times by those already running smoothly and with momentum.
If you are an aspiring police leader, donโt let this be you. Thatโs because CPD is a killer question, not just for excelling in your career but especially for police promotion interviews! Many officers are simply unaware of the expectation; itโs even the number one recommendation of the College of Policingโs Leadership Review, that all leaders will take responsibility for driving their own development.
Yet whether itโs online learning materials, authorised professional practice (APP), behavioural frameworks, or training, there seems a general lack of appetite among cops to develop themselves.
And from my own experience, this apathy seems to have always been there in policing. Why is this?

Why Do Officers Avoid CPD?
To be fair, the demands of policing and those placed on officers themselves creates a disincentive to CPD. There are 7 key reasons why people tend to avoid engaging in proper CPD:
- Time Constraints: Most cops are overworked and trying to juggle work and life already; CPD often comes down the priority order. Listening to meaningful podcasts on the go can help!
- Perceived Value: The benefits and relevance of CPD arenโt always apparent (e.g. NCALT [now rebranded] vs. officer safety training). Mandatory training is often done as checkbox โlegal coverโ for the senior leaders and forces, rather than an opportunity for growth for the individual.
- Cost: The personal cost of courses, materials and travel can be a barrier for some (though the new rank salary benefits far outweigh the costs of any promotion preparation).
- Lack of Motivation: With no clear incentive or motivation, pursuing CPD gets pushed down the priority list.
- Fear of Change: Engaging in CPD often means stepping out of comfort zones, which can be daunting or intimidating.
- Inadequate Support: A lack of support from managers and forces (e.g. no effective PDRs) can make it harder to pursue learning and development opportunities.
- Overwhelming Options: The sheer number of options available can make it difficult to choose what to pursue, a kind of decision inertia, especially around what constitutes effective promotion preparation.
At Rank Success, Iโve curated a raft of options to suit every budget, using a variety of learning styles, making the experience feel less like a chore. Whether you want to go all out and invest in your future with structured support for an upcoming board, or maintain your CPD via regular podcasts and blogs, thereโs something for you. With this in mind, letโs explore the different ways you can keep learning…

A Wealth of Options

โNot every reader is a leader, but every leader is a reader.โ – Harry. S. Truman
So how do you keep developing yourself exactly? What counts as โCPDโ, towards maintaining and developing your skills, knowledge and experience? Well thereโs such a cornucopia of options, itโs easy to become overwhelmed as alluded to above, or not know where to start.
So how are you improving? Well, if youโre regularly doing any of the following, youโre โdoingโ CPD:
- Training and Events: Attending conferences, participating in workshops or training is a learning approach which comes first to mind for most. Networking and meeting with peers is a valuable part of in-person events, but online offers greater flexibility in this modern age. My โWhat Worksโ Promotion Masterclass has proved a successful resource to those in policing seeking promotion over the years, with attendees describing it as a โsuper-briefingโ or even the โmost useful insight Iโve had in 25 years of policingโ.
- Formal Education: Further education, such as degrees, diplomas, or certifications is another approach. Though whether itโs business or criminology youโre interested in, this more intensive academic option is not for the faint-hearted!
- Reading / Listening: Reading counts! Whether itโs books or blogs, you can grow personally and professionally as a result. Iโve got several short book reviews / summary YouTube videos and podcasts to make this even easier; many officers for example tell me they listen to my podcast on their commute or walking the dog. I also summarise important policing reports (e.g. Casey, PEEL, State of Policing reports) into short video and audio formats too. These distil the key points for busy cops on the go, who donโt always have time, patience or inclination to read in depth.
- Coaching/Mentoring: For leaders, coaching and mentoring others can be valuable for your own personal and professional development. Further, being coached or mentored directly will close your development gaps and accelerate your career. This is why many executive level leaders include this in their CPD, and why organisations also provide it to develop talented individuals and support succession planning.
- Work-Based Learning: On-the-job training, secondments, or engaging in new projects at work that allow for the application of new skills or knowledge and all count as CPD.
- Presentations and Public Speaking: Delivering talks, presentations, or workshops all require research and preparation. These are core aspects of the role for police leadership ranks (e.g. delivering briefings). Some practice here will also boost your confidence for when you have presentation/briefing exercises as part of your promotion selection process (all covered in depth via my market-leading guides and masterclass).
- Researching / Writing: If youโre researching on a subject (e.g. for determining good practice or evidence-based policing) or writing about it to inform others, this is helpful too. If youโve got something interesting to say on a subject, I even offer people the opportunity to write guest blogs on my site. Why not give it a try?
- Wellbeing: Whether youโre supporting the wellbeing of those you lead, or just doing tangible things to maintain your own wellbeing so you can work at your best, these are important yet often overlooked examples of CPD.
That should give you some ideas! Can you think of any more? And in my comprehensive and structured digital toolkits, youโll find template CPD plans to help you focus your CPD activities aligned to your career goals. Itโs also helpful in police promotion interviews to convey the fact you have a CPD plan!
Bucking the Trend

โHe who dares wins, Rodney!โ – Del Boy
Spookily, those who dare to take the continuous aspect of CPD seriously win success in promotions. I see this in the good news stories I receive directly from customers, including many repeated successes through the ranks in just a few years.
I feel privileged to have supported so many motivated enthusiastic individuals to convert their leadership aspirations into substantive promotion success. Over the last decade, Iโve helped people navigate the postcode lottery of evolving assessment frameworks across 50 force selection processes, making sense of things to help level the playing field to great operational cops. ย
Feedback from successful candidates who adopt a proactive attitude to CPD conveys an understanding of the link between CPD and results. So what does that look like? Sound like? Feel like? Hereโs just a few examples:
โI used your product last year to pass my Sergeant board, just gone and passed my Inspector board first time after topping up my knowledge with the podcasts!”
โIโve managed through hard work and changing roles regularly, to have been promoted twice in the last three and half years. I can recall revising for exams at 2 am whilst doing night feeds. I used to wake up at 5 am and revise for an hour whilst the house was quiet. As a dad to a two and four year old, I could never get 5 minutes. I had to do a 10 minute presentation, something I’d never done before, on a topic I wasnโt told about until the day of my board. My force also allowed me to attend a promotion workshop. I want to keep progressing to ensure the SLT is reflective of my community, to continue to help shape the service for the future and be a role model for others to follow me”
โI listened to your podcasts religiously for months on end and purchased your digital toolkit in preparation for the Inspector promotion process... found out I passed first time and scored full marks in interview!โ
Itโs particularly satisfying to support officers who may have previously set off in the wrong direction, but retained their self-belief and a growth-mindset. I can spot gaps quite easily now, so for individuals who dipped a board prior to contacting Rank Success, it is particularly pleasing when their โcontinuousโ momentum and positive attitude wins through:
โI failed two previous boards. Just like so many that subscribed to your services, Iโve been informed Iโve been successful. Feedback from previous interviews was two-fold, ‘Evidence limited in terms of wider thinking and consequence’ / ‘Answers would benefit from being delivered in a more structured way’ to help assessors follow your โstoryโ’. Clearly ENAMEL fixed both of these issues for me this time. I just wished I had found it sooner. I genuinely canโt thank you enough Steve.โ
โFinally passed my Inspector board at my 5th attempt! I canโt thank you enough for the content, ideas and information you provide in your Inspector digital toolkit in addition to your free blogs. Iโve never prepared for an interview like this but it definitely worked. My return on investment is significant, Iโm definitely โall inโ on the concept. The cost is now insignificant when considering my pay rise and linked pension! No idea why I hadnโt come across your material prior! I found it specific, direct and easy to follow. For the first time in years Iโm going to rest without boards, paper sifts or applications. Iโve achieved my goal and I want to enjoy this moment.โ
“Steve, 12 months ago I failed my first Inspectorโs board. A colleague told me about you and I started listening to your podcasts. Earlier this year I invested in your โdigital Inspectorโs toolkitโ. I found out yesterday I passed my board... came top in the Force – Iโm flabbergasted! I just wanted to say thank you for what you do. Your free content alone changed how I think about policing and my role within it. I watched your promotion masterclass video several times over – it really is excellent.โ
What Next? Where to Focus Your CPD…
โPromote for attitude.โ
The phrase ‘hire for attitude, train for skill’ is about finding candidates with a good mindset and approach to work and a โgood fitโ with the desired culture. The specific technical skills can be developed in role. Should aspiring leaders be promoted in policing for their positive attitude and an evidenced approach to CPD?
I believe that is exactly what happens, as I allude to reasons in my blog: The Killer Question.
Hereโs a quick precis of it. Imagine in your promotion board, you are asked one simple (on the face of it) role based question. Itโs an absolute gift of a question for any well-prepared candidate. In your response, you proceed to demolish any prospect of you being promoted by demonstrating your lack of awareness of CPD and its wider importance in a leadership context. A rare occurrence? Far from it, happens a lot!
If youโre reading this far, I imagine youโre more motivated than most to do something about your leadership ambitions, possibly want some pointers to focus your efforts and limited free time.
So if you want the all-singing, all-dancing, neatly packaged, โcovers everythingโ solution, the first port of call would be my premium comprehensive, rank-specific toolkits and masterclass. This is especially helpful if time is of the essence, i.e. you have deadlines for an upcoming promotion process to meet.
But what if youโre just starting to think about leadership, or already in post and want to just keep your CPD continuous, without spending more than a fiver? Well, my regular premium podcasts (ยฃ4.99 / month) or even the free podcasts, blogs and videos will keep you in touch with a raft of topical police leadership and learning materials. Many have got promoted off the back of long-term listening to, watching or reading these resources alone.
“I have watched a number of your videos and listened to your free podcasts, they really helped me change my prep and Iโm pleased to say I passed my board today. Thanks very much for providing such excellent material.”
Chief Officers also have some interesting insights. In my exclusive and free podcast interviews with Chief Officers, I often ask them what advice they have for aspiring officers. Hereโs examples from some of what they have said:
- Chief Constable Lee Freeman advises โ..understand your forceโs priorities and what itโs trying to achieve; what are the values and behaviours expected of you?โ
- ACC Katy Barrow Grint says โ..really early on, working out where your gaps are compared to the Competency and Values Framework (CVF) used to assess you.โ
- Chief Constable Craig Guildford declares โFirst and foremost is operational. Iโm looking for people who can do it operationally, because operational is the key ingredient on behalf of the public. Closely followed after that, is an ability to make sure staff are properly looked after, supported, nurtured, developed and brought alongโฆ itโs not just about getting a task done, itโs about howย youย approachย yourย staff.โ
If you want some free golden nuggets from me and my experience right now, I recommend three key areas of focus: Developing your emotional intelligence, skills in decision-making, and thinking how you might improve culture as a police leader. These are top priorities for policing currently, happen to feature in the CVF, but also translate into the local priorities/values of most forces. Of course, these and much more are all covered in my premium materials.
To finish, take a look at my blog โCPD – The Killer Questionโ for more free guidance and on taking this forward into a tangible CPD plan. Knowing where you are now and your learning style will help too.
Kind Regards, Steve
Seeking police promotion? Want to get a massive head start right now? Hit the ground runningย with your personalย digital promotion toolkit, and/or myย market-leadingย Police Promotion Masterclass. Thereโs nothing else like it to effectively prepare you for success in your leadership aspirations. You can also contact me to arrange moreย personal coaching support. Orย try my podcastย for your ongoing police leadership CPD covering a range of fascinating subjects.
